Letter to Consumers

Through applying the green approach of “safe, healthy and environmentally friendly” to house decoration, B&Q commits itself to providing customers with products and services of the highest international quality standards. With its growth in retail stores and customers, “B&Q 百安居” has become a well-recognized and highly valued brand in China.

In China, “百安居”，“B&Q” and “B&Q百安居” have all been classified as well-known trademarks by the People’s Courts.

B&Q attaches great importance to brand building, and it has been developing its brands through continuous innovation and by offering superior products and service. For this reason, B&Q is also committed to confronting those who abuse B&Q’s trademarks or exploit B&Q’s reputation for their own purpose. In order to achieve these goals, B&Q has built up a comprehensive system and appointed dedicated professionals to protect and develop its valuable brands.

To date, B&Q has achieved great success in enforcing its intellectual property rights. B&Q has tackled a number of infringement cases involving its trade names and/or trademarks via administrative enforcement actions and with the support of administrative and judicial authorities. Among these actions, there have been approximately 20 cases where the infringers voluntarily refrained from further infringement by changing (or cancelling) their company names, 9 cases where the local Administration of Industry and Commerce (AIC) ordered the infringers to change their names, and 1 case where the local AIC revoked the business license of the infringer.

B&Q believes that good faith and fair competition are the basic principles for market players in any business activities, and are also the foundations of the sustainable and healthy development of a company. As a leading company, which actively safeguards its rights and interests and shoulders its social responsibility, B&Q calls for the respect of intellectual property and protection of innovation by the industry and our consumers.